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IDEAL CSR Intervention

 

The year 2022 has been a special year for Blossom, as it marks the beginning of the organisation’s first project funded through a Corporate Social Responsibility (CSR) grant. Starting from the 1st of June, the intervention titled “Integrated Development through Empowerment, Advocacy and Livelihoods - IDEAL”, focuses on the social and economic upliftment of vulnerable women and children living in two villages in Tirunelveli District, Tamil Nadu.

  

IDEAL - Integrated Development through Empowerment, Advocacy and Livelihoods

Through this intervention, Blossom, together with an India-based company, aims to create two Model Villages that will become hallmarks for women and children’s empowerment by providing women and children with the tools, skills and knowledge to bring about positive change in their personal lives as well as in their communities. This objective is achieved through the implementation of a broad range of activities that together contribute to the holistic and integrated development of women and children.

Among several key strategies, the intervention boasts a unique and holistic educational approach by providing literacy trainings for women and after school Assistive Education classes for children, along with rights-based and vocational skills trainings. Moreover, as part of the intervention, a Children’s Parliament is constituted that serves as a tool for children to voice their demands to their Constitutional Authorities, so that these are heard and fulfilled.  In this way, Blossom supports women and children in effectively claiming their rights and entitlements and equips them with the skills and confidence to play a more prominent role in family and community-level decision-making. 

Furthermore, Blossom promotes livelihood opportunities and access to markets through income generating activities for women Self Help Groups, encouraging internal saving habits and supporting women in acquiring loans to establish micro-businesses.

 

Lastly, Blossom plays an important role in advocating for the rights of women, children, and people living with disabilities through liaising with government stakeholders to build new partnerships for positive and sustainable change.

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